Get customer feedback with a QR code

Plenty of customers who have a problem never tell you. They just don’t come back. A QR code on the receipt, table or packaging gives them an easy, private way to speak up, and gives happy customers a nudge to leave a review. This guide covers which kind of code to use and how to word it so people actually reply.

By Aidan Lowson · Updated 24 October 2026

Why ask for feedback with a QR code

• It catches people in the moment. A code on the table or receipt asks while the experience is fresh, not days later in an email they won't open.
• It's private. Customers who would never complain to a member of staff will often write a short email.
• Nothing to set up. An email code needs no survey software, no account and no subscription.

Email, survey or review page?

• Email is the simplest. An email QR code opens a new message to your feedback address with the subject already filled in. You get a real reply you can answer, and you can fix the problem.
• A survey works if you want the same questions answered by everyone, or anonymous answers. Make the survey with a form tool, then point a link QR code at it.
• A review page, such as your Google or Tripadvisor review link, is for happy customers. A link QR code takes them straight to the review box.

A common setup is two codes side by side, with a clear gap between them: "Something not right? Tell us privately" with an email code, and "Enjoyed your visit? Leave us a review" with a review link.

Make a feedback QR code in 4 steps

1. Open the email QR code generator and enter the address you want feedback sent to. A shared inbox like feedback@ is easier to manage than a personal address.
2. Add a subject such as "Feedback: Market Street shop", and optionally a starter message like "My visit on [date]:".
3. Brand it with your colours and logo, keeping the code dark on a light background.
4. Download and test. Scan it on your phone and check the email opens with the right address and subject.

Wording that gets replies

• Ask a question, not a favour. "How did we do?" works better than "Please give us feedback".
• Say who reads it. "Goes straight to the owner" tells people their email won't vanish.
• Keep the pre-filled message short. A line to start them off is enough. A long template feels like a form.
• Reply to every email. A quick personal reply turns a complaint into a customer who comes back.

Where to put it

• Receipts and invoices, printed at the bottom.
• Table stands and counters in cafés, restaurants and shops. Pair it with a menu QR code on the same stand.
• Packaging and delivery notes, for online orders. See QR codes on product packaging.
• Hotel rooms and holiday lets, in the welcome book, so guests tell you about the broken kettle before they write a review.

Frequently asked questions

Should feedback go to email or a review site?

Both have a place. Email is private, so customers tell you what went wrong. A review site is public and helps you win new customers. Many businesses offer both, labelled clearly.

Can feedback be anonymous with an email QR code?

No. The email comes from the customer’s own address. If you want anonymous feedback, link a QR code to a survey form that does not collect names or emails.

What should the pre-filled subject say?

Something you can filter on, like “Feedback: Market Street shop”. Use a different subject for each location or channel so you can see where feedback comes from.

Does the email send automatically when scanned?

No. Scanning opens a new email with your address and subject filled in. The customer writes their feedback and chooses whether to send it.

Create your feedback QR code now, free →

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